Which Form of Relationship Between Product and Customer Is Most

question 18

Multiple Choice

Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?

• A) self-concept attachment
• B) nostalgic attachment
• C) interdependence
• D) love

---

Definitions:

Measurable Conditions

Conditions or variables that can be quantified or assessed through observation or instrumentation in a research context.

Theory Construction

The process of formulating a systematic set of principles to explain observed phenomena, often involving hypothesis development and testing.

Reinforcement Principles

Guidelines in behavioral psychology that recommend rewarding desired behaviors to increase their occurrence.

Unruly Behaviour

Conduct that is disorderly, disruptive, or not in line with established rules or norms.