Psychographics Are Used to Measure ________

question 60

Multiple Choice

Psychographics are used to measure ________.

• A) social class
• B) income
• C) demographics
• D) lifestyles

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Definitions:

Brain's Processing

Refers to how the brain interprets, integrates, and responds to information received through the senses.

Emotion of Fear

A complex psychological and physiological response to perceived threats, involving changes in brain and body function, and influences behavior and cognition.

Nonconscious

Pertains to mental processes not directly accessible to awareness or consciousness, such as innate reflexes or procedural memory.

Cognitive Appraisal

Cognitive Appraisal involves the personal interpretation of a situation that ultimately influences the emotional response to that situation.