Which Marketing Philosophy Emphasizes Interacting with Customers on a Regular

question 15

Multiple Choice

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with the company over time?

• A) differentiated marketing
• B) global marketing
• C) social marketing
• D) relationship marketing

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Definitions:

First Principle

A fundamental concept or assumption that serves as the foundation for a system of belief or behavior or for a chain of reasoning.

Rawls

Refers to John Rawls, an influential 20th-century philosopher known for his theories on justice and political liberalism.

Moral Theory

A system of principles that helps in determining what is right and wrong in human behavior.

Kantianism

A philosophy based on the ethical theories of Immanuel Kant, emphasizing duty, moral principles, and the categorical imperative.