When Individuals Accept Another's Influence Because of the Positive or Negative

question 5

Short Answer

When individuals accept another's influence because of the positive or negative outcomes tied to it, it is called __________.

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Definitions:

Opportunities

Potential situations in the market that, when leveraged, can lead to the growth and success of a business.

Threats

External challenges or dangers that could potentially harm the operation, objectives, or survival of an organization or system.

Intangibility

A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.

Marketing Goals

Specific, measurable objectives that a company aims to achieve through its marketing efforts to support overall business goals.