Examlex
When Kenyatta, a manager in a department store, tells her staff to do something and states that she is the boss and therefore everyone must do as asked, she is trying to use __________ to influence the staff's behavior.
Geocentric
A viewpoint in international business that sees the world as a potential market with no inherent focus on any specific national market, promoting a global approach to marketing and production strategies.
Regional
Pertaining to or characteristic of a specific geographic area or district within a country, often highlighting local variations.
Polycentric
An approach in international business which assumes that host country cultures are different and businesses must adopt local strategies to succeed.
Geocentric
A worldview or strategy that considers the entire globe as a potential market or action ground, promoting universal standards and approaches.
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