Examlex
At the deepest level of cultural analysis are __________, or the taken-for-granted truths that collections of corporate members share as a result of their joint experience.
Opinion Leaders
Individuals who have an influence over public opinion due to their authority, knowledge, position, or relationship with their audience.
Personal Contact
Direct interaction between two or more individuals, often in a face-to-face or physical manner, but it can also occur through digital means.
Framing Theory
The concept that how information is presented or "framed" in media can influence the perception and interpretation of that information by audiences.
Agenda-Setting Theory
The Agenda-Setting Theory posits that the media has the power to determine which issues are considered important in the public eye by choosing what to report.
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