Match Each Item with a Statement Below

question 12

Short Answer

Match each item with a statement below.
a.Application
f.Data Link
b.Presentation
g.Physical
c.Session
h.Internet
d.Transport
i.Subnet
e.Network
-An OSI network model layer responsible for communications between networks.

Identify the expanded marketing mix (the seven Ps) for services and their significance in services marketing.

Understand the role of relationship marketing and its benefits in the context of service businesses.

Recognize the impact of service branding on consumer perception and the introduction of new services.

Appreciate the intangible nature of services and its implications on pricing and consumer perception of quality.

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Definitions:

Coefficient of Alienation

A statistical measure that illustrates the lack of correlation between two variables.

Coefficient of Determination

A statistic that gives the proportion of the variance in the dependent variable that is predictable from the independent variable(s), often symbolized as R².

Pearson

Refers to Pearson's correlation coefficient, a measure of the linear correlation between two variables, denoted by the letter r.

Interval-Level

A type of data measurement that includes meaningful and equal distances between measurements but lacks a true zero, allowing for the calculation of differences and averages.