Examlex
Match the structure with the appropriate description.
-optic chiasma
Consumer Purchase Decision Process
The steps individuals go through, including recognition of a need, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Sales Promotion
A promotional approach that employs immediate rewards to motivate buying or selling a product or service.
Direct Marketing
A form of advertising where companies directly communicate with potential customers through various mediums.
Public Relations
The practice of strategic communication that enhances beneficial ties between organizations and the people they serve.
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