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An action potential
Customer Satisfaction
A measure of how products or services supplied by a company meet or exceed customer expectation.
Perceived Risk
The potential for loss or harm that consumers feel may exist when deciding to purchase a product or service.
Actual Performance
The real, measured outcomes or results of an activity, process, or product, as opposed to expectations or projections.
Business-To-Business Marketing
Marketing strategies and tactics directed towards other businesses rather than to individual consumers.
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