Figure 24-2 
-In Figure 24-2, what process is occurring in step 1?
Definitions:
Social Media Platform
An online tool or website that enables users to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.
PR Team
A group of professionals specializing in public relations, working together to manage and improve the public image and communication strategy of an organization or individual.
Naming Rights Ownership
Naming Rights Ownership refers to the purchase or leasing of the naming rights to a venue or facility, usually for promotional or branding purposes.
Fiesta Bowl
A college football bowl game played annually in the Phoenix metropolitan area.
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