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"Milky Seas" Is a Phenomenon Resulting from Bioluminescence of Marine

question 95

True/False

"Milky seas" is a phenomenon resulting from bioluminescence of marine bacteria.

Recognize the characteristics that define a market segment.
Identify the implications of market segmentation for marketing strategies.
Grasp the importance of customer service as a differentiator in competitive markets as exemplified by Zappos.
Understand product differentiation and its strategic implications.

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