Examlex
Match each of the following terms with its definition or description.
-a product of convergent evolution
Commoditization
The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition based primarily on price rather than features or quality.
Leadership
The act of guiding, directing, or influencing a group towards achieving a common goal, often involving qualities such as vision, communication, and decision-making.
Top of Mind Awareness
The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.
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