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Value chain analysis identifies each step in the value chain to ensure it is:
Moral Judgments
Evaluations or decisions about the rightness or wrongness of actions, often guided by societal norms and personal values.
Psychological Reasoning
Psychological reasoning involves the process of using logical, rational thinking and mental activities to understand human behavior and cognitive processes.
Moral Intuitions
Immediate, gut-level feelings that guide judgments of right and wrong without conscious reasoning.
Automatic Unconscious Thinking
Mental processes that occur without conscious awareness or effort, often guiding behaviors and decisions with minimal awareness.
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