To Establish a CRM Program It Is Important to Know

question 14

Multiple Choice

To establish a CRM program it is important to know that all customers want:

• A) a discount for cash.
• B) anything they can get cheap.
• C) a rebate if the delivery is late.
• D) high quality, low price and satisfaction.
• E) a deal.

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Definitions:

Elite Markets

Market segments that cater to the needs and desires of high-income and status-conscious consumers.

Cross-cultural Analysis

The process of examining the differences and similarities among consumers from different cultures to understand how cultural context influences consumer behavior.

International Sociographics

The study of social variables within a global context, examining how they influence behaviors, trends, and patterns across different cultures and nations.

Multicultural Ethnocentrism

The belief that one’s own cultural approach is superior, applied in a context involving multiple cultures.