Which of the Following Is NOT One of the Four

question 78

Multiple Choice

Which of the following is NOT one of the four steps in the product innovation process?

• A) Idea creation
• B) Feasibility planning
• C) Final application
• D) Feasibility determination
• E) Initial experimentation

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Definitions:

Manufacturer

A company that produces goods for sale.

Retailers

Businesses that sell goods or services directly to consumers.

Intensive Distribution

A marketing strategy where a product is stocked in as many outlets as possible to achieve wide market coverage and accessibility.

Exclusive Distribution

A distribution strategy where a producer sells its product or service only through a single retailer or distributor in a specific territory.