A Manager Uses Education and Communication in Order to Overcome

question 75

Multiple Choice

A manager uses education and communication in order to overcome employee resistance to change. This means that the manager will:

• A) enlist the help of key personnel in planning the change.
• B) use covert attempts to influence his/her employees.
• C) make use of discussions, presentations or demonstrations to groups of employees in order to inform people of the proposed change.
• D) offer incentives, trade-offs or provide special benefits.
• E) allow employees to help design and implement the desired change.

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Definitions:

Specialty Electronics Stores

Retail outlets focused on selling specific or high-end electronic goods and gadgets to a niche market.

Indirect Marketing Channel

A pathway for selling products or services that involves intermediaries or middlemen between the producer and the consumer.

Mass Market

The mass market refers to a large, undifferentiated market of consumers with widely varied backgrounds who might be interested in purchasing similar products.

Digital Marketing Channels

Platforms or mediums used to promote products or services online, including social media, email, search engines, and websites.