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A basic premise of reinforcement theory states that behaviour that results in pleasant outcomes is likely to be repeated, and behaviour that results in unpleasant outcomes is not likely to be repeated. This premise is known as the:
Elastic Demand Curve
A demand curve that indicates a high responsiveness or sensitivity of quantity demanded to a change in price.
Shell-brand Gasoline
A type of fuel sold under the Shell brand name, which is a global group of energy and petrochemical companies.
Heating Oil
A low viscosity, liquid petroleum product used as a fuel oil for furnaces or boilers in buildings.
Consumer
An individual or group who purchases goods and services for personal use.
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