ABC Industries Has Recently Launched a New Product

question 15

Multiple Choice

ABC Industries has recently launched a new product. Which of the following strategies would be most appropriate at this stage of ABC's life cycle?

• A) Defender or analyser strategies.
• B) Significant investment in advertising and market research.
• C) Emphasis on gaining production efficiencies.
• D) All of the options listed
• E) None of the options listed