The Use of __________ in the Pursuit of Competitive Advantage

question 67

Multiple Choice

The use of __________ in the pursuit of competitive advantage is rapidly evolving with the support of information technology that allows organisations to maintain intense communication with customers as well as to gather and utilise data regarding the customers' needs and preferences.

• A) customer relationship management
• B) value chain management
• C) total quality management
• D) supply chain management
• E) internal customer management

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Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year.

Acid-test Ratio

A financial metric used to evaluate a company's short-term liquidity position by comparing its most liquid assets (excluding inventory) to its current liabilities.

Standards for Comparison

Benchmarks or criteria used to evaluate the performance, condition, or quality of something.

Competitor Performance

An analysis of how well competing companies are doing in the marketplace, often used for benchmarking and strategic planning.