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Cost Focus Strategy
A generic business strategy that involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of market segments.
Cost Leadership Strategy
A business approach aiming to become the lowest cost producer in an industry to offer products or services at competitive prices.
Reducing Expenses
The act of cutting down on costs or spending in order to improve overall financial health.
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product or service based on qualities of those products.
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