Examlex
Match each term with the correct definition.
a.internal audience
g.external audience
b.subject line
h.enclosure notation
c.netiquette
i.modified block letter style
d.block letter style
j.goodwill
e.reference initials
k.buffer
f.testimonials
l.copy notation
-personal stories used in persuasive messages in which people describe how a product or service worked for them
Four-Firm Concentration Ratio
A metric that represents the market share of the four largest firms in an industry as a percentage of the total industry's output.
Restaurant Industry
A sector of the economy comprising establishments primarily engaged in preparing and serving meals, snacks, and beverages for immediate consumption.
Metropolitan Area
A region consisting of a densely populated urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing.
Monopolistically Competitive
A business environment defined by numerous companies offering products that are alike but not exactly the same, providing them with a certain level of influence over the market.
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