Which of the Following Is the Best Definition of the Effect

question 62

Multiple Choice

Which of the following is the best definition of the effect of salience

• A)The tendency to verify rather than challenge our existing schemas
• B)Errors in memory that result from receiving new, conflicting information
• C)When stimuli that are bright or colorful grab our attention
• D)When we are more certain of our judgments than we should be

Understand contrast creation techniques and their role in capturing consumer attention.

Understand Weber's Law and the Just Noticeable Difference (JND) and their implications for retail and advertising.

Recognize different consumer processing states, including perceptual vigilance and adaptation.

Explain the role of sensory marketing and unconventional advertising methods in attracting consumer attention.

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Definitions:

Margin

Describes securities purchased with money borrowed from a broker. Current maximum allowed margin on stock purchases is 50%.

Sell the Stock

An action where an investor disposes of their ownership in a corporation through the sale of its shares.

Maintenance Margin

The minimum equity amount that must be maintained in a margin account after a purchase has been made, to cover the risk of the investment.

Margin Call

A demand by a broker that an investor deposit further cash or securities to cover possible losses.