In an Advertisement That Uses Classical Conditioning to Persuade, the Product

question 87

Multiple Choice

In an advertisement that uses classical conditioning to persuade, the product or service being promoted is usually a(n) :

• A)unconditioned stimulus
• B)conditioned stimulus
• C)positive reinforcer
• D)negative reinforcer

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Definitions:

Selection Differences

Differences in the type of subjects who make up each group in an experimental design; this situation occurs whenparticipants elect which groupthey are to be assigned to.

Independent Variable

In experimental research, the factor that is altered by the scientist to observe how it affects a dependent variable.

Dependent Variable

A variable in an experiment that is expected to change in response to manipulations of the independent variable.

Regression Toward the Mean

The phenomenon that extreme scores or outcomes are likely to be followed by less extreme ones, moving closer to the average.