Schemer Et Al

question 51

Multiple Choice

Schemer et al. (2008) found that people were more interested in products embedded in music videos by artists they liked than in products embedded in videos by artists they disliked. Which alternative correctly names and identifies the variables in this research

• A)predictor variable - product interest; outcome variable liked or disliked artists
• B)experimental variable - liked or disliked artists; control variable - product interest
• C)experimental variable - product interest; control variable - liked or disliked artists
• D)independent variable - liked or disliked artists; dependent variable - product interest

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Definitions:

Security Interests

A legal claim or right granted over an asset to secure the performance of an obligation, typically the repayment of a loan.

Foreclosure

The legal process by which a lender attempts to recover the balance of a loan from a borrower who has stopped making payments by forcing the sale of the asset used as the collateral for the loan.

Mortgage Holder

An entity or individual who holds the lien on a property; typically, this is the lender in a mortgage agreement.

Mortgage Debt

The amount of money a borrower owes to a lender, secured by real property through a mortgage agreement.