The Use of Classical Conditioning Principles in Advertising Is Most

question 148

Multiple Choice

The use of classical conditioning principles in advertising is most likely to be effective when:

• A)we know a great deal about the product already
• B)when there are big price differences between competing products
• C)when we give little thought to the choices
• D)when we do not pay attention to the ad

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Definitions:

Survey Research

A method of collecting information from a sample of individuals using questionnaires or interviews to study opinions, behaviors, or characteristics.

Self-Report

A method where individuals provide data about themselves, often in questionnaires or surveys, typically used in psychology and social science research.

Primary Research

involves the collection of original data through direct investigation or experiments, rather than analyzing previously published data.

Bonus Product

An additional item given to consumers as an incentive for purchasing a primary product.