Schemer Et Al

question 51

Multiple Choice

Schemer et al. (2008) found that people were more interested in products embedded in music videos by artists they liked than in products embedded in videos by artists they disliked. Which alternative correctly names and identifies the variables in this research

• A)predictor variable - product interest; outcome variable liked or disliked artists
• B)experimental variable - liked or disliked artists; control variable - product interest
• C)experimental variable - product interest; control variable - liked or disliked artists
• D)independent variable - liked or disliked artists; dependent variable - product interest

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Definitions:

Happiness

A state of well-being and contentment characterized by positive emotions and fulfillment.

Trait

A characteristic or quality that can be used to describe consistent behaviors in an individual's personality.

Self-Monitoring

The ability to regulate behavior to accommodate social situations, reflecting awareness and control of one's social performance.

Extraversion

Extraversion is a personality trait associated with outgoing, energetic behavior, in contrast to introversion, which is characterized by more reserved and solitary characteristics.