The Use of Classical Conditioning Principles in Advertising Is Most

question 148

Multiple Choice

The use of classical conditioning principles in advertising is most likely to be effective when:

• A)we know a great deal about the product already
• B)when there are big price differences between competing products
• C)when we give little thought to the choices
• D)when we do not pay attention to the ad

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Definitions:

Dramatism

A method of analysis used in communication and sociolinguistics, viewing life as a drama and understanding human interaction through narrative contexts.

Empiricism

A philosophical approach that emphasizes the role of experience and evidence from the senses in the formation of knowledge.

Demonstrable Fact

Information that can be proven with evidence.

Qualitative Research

A research method focused on understanding phenomena from a human perspective, often involving collecting and analyzing non-numerical data such as text, images, or videos.