Your Text States That Trappey (1996) Completed a Statistical Summary

question 152

Multiple Choice

Your text states that Trappey (1996) completed a statistical summary of the results of 23 studies on the influence of subliminal advertising. Recall Chapter 2 in your text: What is such a summary called What did Trappey find

• A)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a dramatic effect on consumer choice.
• B)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had little if any effect on consumer choice.
• C)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a moderate effect on consumer choice.
• D)Such a summary is called a significance test.Trappey found that subliminal advertising had little if any effect on consumer choice.

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Definitions:

Sales Returns and Allowances

Concessions made to customers for returned merchandise or unsatisfactory goods, reducing sales revenue.

Office Supplies

Items used in offices for daily operations and tasks, including stationery, pens, paper, and other small equipment, often classified as current assets in accounting.

Net Sales

The total revenue from sales of goods or services, after deducting returns, allowances for damaged or missing goods, and any discounts given.

Gross Sales

Gross Sales are the total sales income of a business before any deductions are made for returns, allowances, or discounts.