Subliminal Advertising Has Only a Minimal Effect on Consumer Choice

question 68

True/False

Subliminal advertising has only a minimal effect on consumer choice.

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Definitions:

Decoder

In communication, the process or device for interpreting or giving meaning to a message received from a sender.

Oral Communication

The ability to give and exchange information, ideas, and processes verbally, either one on one or as a group.

Exchange Information

The act of sharing or trading data, knowledge, or ideas between parties, which can facilitate decision-making, learning, or problem-solving.

Verbal

Pertaining to words and the use of language, typically involving spoken communication.