Your Text States That Trappey (1996) Completed a Statistical Summary

question 152

Multiple Choice

Your text states that Trappey (1996) completed a statistical summary of the results of 23 studies on the influence of subliminal advertising. Recall Chapter 2 in your text: What is such a summary called What did Trappey find

• A)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a dramatic effect on consumer choice.
• B)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had little if any effect on consumer choice.
• C)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a moderate effect on consumer choice.
• D)Such a summary is called a significance test.Trappey found that subliminal advertising had little if any effect on consumer choice.

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Definitions:

Target Population

The entire group about which a researcher wishes to make conclusions based on a statistical study.

Exclusion Bias

A systematic error that occurs when certain groups or individuals are left out of the sample, leading to biased results.

Interviewer Training

The process of educating interviewers on conducting interviews effectively, including question phrasing, unbiased data collection, and interacting with respondents.

Response Error

The discrepancy between the actual value and the reported or measured value, often due to inaccuracies in data collection.