Subliminal Advertising Has Only a Minimal Effect on Consumer Choice

question 68

True/False

Subliminal advertising has only a minimal effect on consumer choice.

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Definitions:

Buying Center

The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.

Purchase Decision

The final decision made by a consumer after evaluating available options and deciding to buy a product or service.

Buying Center

A group of individuals within an organization who are involved in the process of making a purchasing decision.

Buying Criteria

The set of specifications or considerations that a consumer or organization uses to evaluate and select products or services.