A Researcher Develops a Questionnaire to Assess the Personality Trait

question 159

Multiple Choice

A researcher develops a questionnaire to assess the personality trait of impulsivity among adults. In a journal article, she presents evidence that college students tend to get essentially the same score if they take the test twice, 2 months apart. When you look at the sample questionnaire items she included in the article, though, it seems that they relate more to whether a person is sociable, outgoing, and fun than to whether an individual is impulsive. You are questioning the __________ of the researcher's questionnaire.

• A)objectivity
• B)reliability
• C)external validity
• D)construct validity

Determine the break-even point for new and existing products.

Evaluate the financial outcomes of upgrading versus disposing of obsolete inventory.

Assess the capacity utilization and its impact on pricing decisions.

Calculate the financial advantages of make versus buy decisions.

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Definitions:

Selling Skills

The abilities and techniques a salesperson uses to connect potential customers with products or services, aiming to close a sale.

Textbook

A published book containing detailed information on a particular subject, often used as a study guide in educational courses.

Returning Damaged Merchandise

The process of sending back defective or damaged products to the retailer or manufacturer for a refund, replacement, or repair.

Salespeople

Individuals engaged in selling products or services to customers, often employing various techniques to meet their sales targets.