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Your Textbook Describes a Study in Which Participants Preferred Tea

question 11

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Your textbook describes a study in which participants preferred tea whose name contained the first 3 letters of their own name 64% of time, and tea whose name contained the first three letters of their experimental partner's name 36% of the time. If unconscious preferences had no effect on behavior then participants should have chosen the tea whose name included the first three letters of their name what percent of the time ?

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Definitions:

GAAP Warranty Expenses

Expenses recognized in accordance with Generally Accepted Accounting Principles (GAAP) related to the estimated cost of warranties on sold products.

Permanent Tax Difference

A discrepancy between taxable income and accounting income that will not reverse over time, affecting the tax and financial statements differently.

Taxable Income

The amount of income used to determine how much tax an individual or a company owes to the government in a given tax year.

Adjusted Pre-tax Book Income

Income calculated by making certain adjustments to the pre-tax income reported in the financial statements, often for tax or analytical purposes.

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