The Restorative Material Indicated for Use When Decay Has Extended

question 14

Multiple Choice

The restorative material indicated for use when decay has extended into or close to the pulp is:

• A)liner/varnish.
• B)base/desensitizer.
• C)bonding agent.
• D)any of the above.

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Definitions:

Reminder Advertising

Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.

Puffery

The legal exaggeration of praise, stopping just short of deception, lavished on a product.

Push Strategy

is a marketing approach where a product is promoted by pushing it onto consumers, typically through channels like wholesalers and retailers, rather than waiting for customer demand.

Pull Strategy

A strategy in which the goal is to get consumers to pull the product through the marketing channel by demanding it.