Which Statement Is Incorrect Concerning Marketing of the Dental Practice

question 14

Multiple Choice

Which statement is incorrect concerning marketing of the dental practice?

• A)The primary goal of marketing is to enroll new patients.
• B)The office business assistant is the key person because he usually is the first contact with the patient.
• C)It is important for all staff members to have a positive and cooperative attitude.
• D)All staff members are vital in successfully creating a caring image.

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Definitions:

Joseph Schumpeter

An Austrian economist and political scientist known for his theories on business cycles and innovation. He introduced the concept of creative destruction, which describes how old industries are destroyed and replaced by new ones.

Karl Marx

A 19th-century philosopher, economist, and political theorist known for his critical theories about capitalism and advocacy for socialism.

Marginal Revenue Product

The Marginal Revenue Product indicates the additional revenue generated from employing one more unit of a resource, such as labor or capital.

Acre of Land

An Acre of Land is a unit of area measurement used in the U.S. and British Imperial systems, equivalent to 4,840 square yards or about 4,047 square meters.