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The Acronym PACS Refers to Picture Archiving Connection System

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The acronym PACS refers to picture archiving connection system.


Definitions:

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.

Promotional Theme

is a central message or idea that is used consistently across marketing materials and campaigns to promote a product, service, or event.

Brand Awareness

How well consumers recognize and understand the unique characteristics or reputation of a specific brand of products or services.

Integrated Marketing Communications

A strategic approach that combines different marketing methods and tools to present a unified and comprehensive message to the audience.

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