Examlex
Which area has been implicated as being particularly important for abandoning current strategy and trying a new one, consistent with its role in processing novelty?
Central Route
A method of persuasion that involves deeply processing the content of a message, often leading to lasting attitude change.
Peripheral Route
A pathway of persuasion that involves passive processing of information, often based on context or superficial cues rather than the content of the message itself.
Speed Of Speech
Refers to the rate at which a person talks, often measured in words per minute.
Boomerang Effect
A phenomenon where an attempt to persuade or change a belief has the opposite effect, reinforcing the original belief or behavior.
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