In Marketing, Which of the Following Statements Holds True for Promotion

question 53

Multiple Choice

In marketing, which of the following statements holds true for promotion?

• A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
• B)It refers to any physical good or intangible service that is offered for sale.
• C)It refers to the amount of money that the consumer pays for any physical good or intangible service.
• D)It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.
• E)It refers to the location at which the company offers any physical good or intangible service for sale.

---

Definitions:

Thermoregulation

The process by which an organism maintains its internal temperature within a tolerable range.

Cultural Influence

The impact of societal beliefs, values, and practices on an individual's behavior, thoughts, and feelings.

Biological Motives

Innate drives related to survival and reproduction, such as hunger, thirst, and mating.

Estrus

A phase in the female reproductive cycle of mammals signifying when they are sexually receptive and fertile.