In Marketing, Which of the Following Statements Holds True for a Product

question 48

Multiple Choice

In marketing, which of the following statements holds true for a product?

• A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
• B)It refers to any physical good or intangible service that is offered for sale.
• C)It refers to the amount of money that the consumer pays for any physical good or intangible service.
• D)It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.
• E)It refers to the location at which the company offers any physical good or intangible service for sale.

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Definitions:

Dominant Strategy

A strategy in game theory that yields the best outcome for a player, no matter what the opponents choose to do.

Credibility

The quality of being trusted and believed in, often a crucial factor for individuals, organizations, and information sources.

Dominant Strategy

A strategy in game theory that is best for a player to follow regardless of the strategies chosen by other players in the game.

Superior

In economics, refers to a good for which demand increases as consumer incomes increase, opposite of an inferior good.