In Marketing, Market Segmentation Refers to The

question 42

Multiple Choice

In marketing, market segmentation refers to the:

• A)process of dividing a larger market into smaller markets that share a common characteristic, such as age, gender, income level, or lifestyle.
• B)combination of the four Ps of marketing that can be customized for different countries.
• C)commerce areas where because of price differences across countries, consumers are able to cross international borders to legally purchase products at lower prices than in their home country.
• D)commerce areas where vendors purposely deceive buyers by altering products and then selling them as branded products at a bargain cost.
• E)set of expectations, memories, stories and relationships that-taken together-account for a consumer's decision to choose one product or service over another.

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Definitions:

Extended Family

A family group that extends beyond the nuclear family, including relatives such as grandparents, aunts, uncles, and cousins.

Nuclear Unit

A family group consisting of parents and their children, regarded as a basic social unit.

Zero-Child Families

Households consisting of couples or single individuals without children, either by choice or as a result of circumstances.

Portrayed by Society

Describes how societal norms and values influence the representation of individuals, groups, or concepts in various forms of media and discourse.