A US-Based Soft Drink Manufacturer Introduces a Drink in the Indian

question 78

Multiple Choice

A US-based soft drink manufacturer introduces a drink in the Indian market that is already available in the US market.The manufacturer does not make any changes with regard to the size of the bottle, the fizz in the drink or the taste of the drink.The consumers in India get the same product that is available in the American market.The above serves as an example of:

• A)product adaptation.
• B)product rebranding.
• C)product invention.
• D)brand extension.
• E)straight product extension.

---

Definitions:

Organizational Feature

Describes any distinctive characteristic or aspect of an organization, such as its culture, structure, processes, or practices.

Direct Control

A management approach where actions and processes are strictly regulated and monitored by central authorities.

Industrial Revolution

A period of major industrialization that took place during the late 1700s and early 1800s, leading to significant social, economic, and technological changes.

Stabilize Workforce

The process of creating a stable and consistent employee base within an organization, aiming to reduce turnover and maintain productivity.