The _____ Approach Is One Form of Organizational Intrapreneurship Wherein

question 73

Short Answer

The _____ approach is one form of organizational intrapreneurship wherein the new venture activities are conducted within an existing business or business unit.

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Definitions:

Product Deletion

The process of permanently removing a product from a company's offerings due to factors like poor sales, obsolescence, or strategic realignment.

Brand Extension

The practice of using an established brand name on a new product category, leveraging the brand's existing reputation and customer base.

Product Category

A broad classification that groups products based on common characteristics or needs.

Product Line Extension

The addition of new products to an existing product line within the same brand, usually to target a different customer segment or fill a gap in the product offering.