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_____ strategy is highly desirable and appropriate for many industries, given the differences across markets and the similarities being fostered by the flatteners.
Robert Rescorla
A psychologist known for his influential work in the conditioning area, particularly regarding the contingency model of classical conditioning.
B. F. Skinner
An American psychologist known for his work in behaviorism and the development of the theory of operant conditioning, which emphasizes the role of reinforcement and punishment in shaping behavior.
Law of Effect
A principle in psychology proposed by Edward Thorndike, suggesting that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to reoccur.
Skinner
B.F. Skinner, an influential American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.
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