Dell Found That It Had to Suspend Its Direct Model

question 98

Multiple Choice

Dell found that it had to suspend its direct model in India for a temporary period because it needed local intermediaries to help develop both a base of business and acceptable levels of customer awareness and sophistication.This is an example of:

• A)an organization increasing its horizontal scope.
• B)diversification.
• C)a cost-leadership strategy.
• D)international strategy accommodating local environments.
• E)an organization operating in a flat world.