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_____ is highly desirable and appropriate for some industries, given the great differences as well as similarities that exist across markets.
Generalizability
The extent to which research findings and conclusions can be applied to other settings or groups beyond the study context.
Reliability
The measure of how an assessment instrument consistently delivers stable results over time.
Construct Validity
The extent to which an assessment or tool accurately measures the conceptual framework it is designed to evaluate.
Experience-Near Constructs
Psychological concepts that are readily understandable and relatable from an individual's personal perspective.
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