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What are the challenges posed by joint ventures for the companies involved?
Consumer Trends
Patterns or behaviors in purchasing and consumption that are widely observed among consumers over a period.
Merchandising
The variety of activities involved in promoting the sale of products at retail, including display techniques, discount offers, and product placement.
Retailer Goals
Objectives set by retail businesses aiming for customer satisfaction, increased sales, and market presence.
Atmospherics
The use of design, music, lighting, and layout in retail spaces to influence consumers' mood and behavior, enhancing their shopping experience.
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