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Match the characteristic to the data source.
A)Uniform Crime Reports
B)National Incident Based Reporting System
C)National Crime Victimization Survey
-Collects information on the dark figure of crime
Multi-brand
A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.
Private-label Brand
A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.
National Brand
A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.
Manufacturer's Brand
Products branded and marketed by the manufacturer itself, as opposed to being sold under a retailer's brand.
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