Marketers Are Referring to the _____ When Looking to Companies

question 79

Multiple Choice

Marketers are referring to the _____ when looking to companies who sell and promote their products in addition to those who provide raw materials,transportation,and all other functions involved in creating the product.

• A)demand chain
• B)value chain
• C)upstream firms
• D)downstream firms
• E)marketing channel

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Definitions:

Independent Variables

Variables in an experiment or model that are manipulated or categorized to determine their effect on dependent variables.

Determination

Generally refers to the process of firm decision-making or the resolving of a problem; in statistics, it may refer to the coefficient of determination.

SSR

Sum of Squared Residuals; a measure of the discrepancy between the data and an estimation model.

F Statistic

The F statistic is a value derived from an ANOVA test used to determine whether the means of several groups are equal by comparing the variance between groups to the variance within groups.