The Firms That a Company Partners with to Actively Promote

question 107

Multiple Choice

The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.

• A)supply members
• B)channel members
• C)marketing partners
• D)corporate members
• E)B2B partners

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Definitions:

Television Ad

A form of advertising that uses TV broadcasts to promote products, services, or ideas to a wide audience.

Potential Side Effects

indicates the possible adverse reactions or unwanted outcomes that may occur as a result of taking medication or undergoing a procedure.

Social Issues

Topics of concern that affect a society's well-being and require public debate, policy making, or activism to address.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.