_____ Is a Strategy of Selling a Product in as Many

question 49

Essay

_____ is a strategy of selling a product in as many outlets as possible.
a.Selective distribution
b.Intensive distribution
c.Extreme distribution
d.Exclusive distribution
e.Choice distribution
b;

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Definitions:

Price Sensitivity

The degree to which the demand for a product or service is affected by changes in its price, illustrating consumer response to price adjustments.

Consumer Surplus

The contrast between what buyers are willing to offer for a good or service and the amount they actually spend.

Willingness to Pay

The maximum amount an individual is prepared to expend on a good or service to acquire it.

Cell Phone

A portable telephone that uses wireless technology to send and receive calls and data.